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Offices and Leadership

Meet our teams located in our regional offices throughout California and Washington.

Corporate Leadership
San Jose Area
Sacramento Area
San Francisco / Peninsula Area
Oakland/ East Bay Area
Orange County & San Diego Areas
Seattle Area

Corporate Leadership

Arborwell Corporate Office
2337 American Avenue
Hayward, CA

Peter Sortwell
Founder/CEO, ISA Certified Arborist WE-0361A, Tree Care Industry Association Board of Directors

Utilizing his 30+ years of tree contracting experience, Peter's leadership has made Arborwell one of the fastest growing companies in California. As a current Board Member of the Tree Care Industry Association, he has been involved in the development of many industry safety and quality standards used to drive Arborwell's success. Peter attended the University of Maine where he studied Plants & Soils Sciences.

Andy LaVelle
President, ISA Certified Arborist WE-7458A

Andy, an industry veteran with more than 20 years of experience in the tree and landscape business brings direct experience in developing business and relationships with commercial property managers and owners. Andy has a B.S. in Ornamental Horticulture from Cal Poly San Luis Obispo and an MBA from Saint Mary's College. He is an ISA certified arborist, directly involved in recruiting and managing the talent of Arborwell's expanding management team and field employees.

Brad Carson

Brad Carson

Carson brings over twenty years of experience in financial management to Arborwell to lead the Accounting and Finance team. A graduate with honors from the Master of Business Administration program at Saint Mary's College, Carson is a Certified Public Accountant in the state of California and received his Bachelor of Science in Business Administration from University of California, Berkeley.

Cindy KirkmanCindy Kirkman
Senior Director of Human Resources

Cindy Kirkman is a Senior HR professional with over 20 years of management experience. Her HR areas of expertise are Recruiting and Employee Relations. Cindy has worked for both small and midsized companies in Retail, Technology, Health and Fitness and Consulting.

Bill Owen
Safety Director, ISA Board Certified Master Arborist WE-7113B, CTSP 147

Bill has over 16 years of industry experience. He is an ISA Board Certified Master Arborist, a Registered Consulting Arborist with A.S.C.A, a Certified Wildlife Protector, and he has his California Qualified Applicators License. Bill has a strong background in arboricultural safety practices, and is a Certified Tree Care Safety Professional (CTSP).

Kimberly Taylor
Director of Marketing & Business Development

Kimberly hails from a background in public relations and brings a new marketing perspective to the world of tree care. Kimberly graduated from University of California, Davis with a B.A. in Sociology and Communication.

Alison Labra
Systems Administrator

Alison has 11+ years of experience in sales and customer service in the construction industry. Alison implemented and manages the ERP and CRM at Arborwell.

Tannell Hawkins Customer Service ManagerTannell Hawkins
Customer Service Manager

Tannell has over 12+ years in customer service, operations, and account management. She places high value on listening and supporting Arborwell’s sales team and customer base.

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San Jose Area

Kris Yamaguchi
Regional Manager, ISA Certified Arborist WE-8142A

Kris is a 1995 graduate of California Polytechnic State University with a degree in Forestry and Natural Resource Management. Prior to joining Arborwell, Kris spent 10 years as a Consulting Arborist covering the South Bay, San Jose area. He is now develops business and managing accounts in the San Jose area down to Monterey.

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Sacramento Area

Greg Rogers
Vice President, ISA Certified Arborist WE-3127

Greg holds a BS degree in Forestry and Natural Resources from Cal Poly-San Luis Obispo with an emphasis in Environmental Management and Botany. Greg brings over 18 years of experience in the arboriculture industry to the company, is an ISA Certified Arborist and member of the American Society of Consulting Arborists.

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San Francisco / Peninsula Area

Neil Woolner
Vice President Business Development, ISA Certified Arborist WE-2329A

Neil's vast experience in both arboriculture and horticulture provides leadership to bay area account managers and Arborwell's largest commercial accounts. Neil has over 30 years of industry experience and is a member of England's Royal Horticultural Society.

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Oakland / East Bay Area

Matt Dickinson
Vice President, ISA Certified Arborist WE-7642A, CLT

Originally from North Carolina, Matt graduated with a degree in Biology from Western Carolina University. He has over 10 years of industry experience as an Account Manager and has a landscape construction background. Matt manages Arborwell's commercial accounts in the East Bay.

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San Diego Area

JP Chibuk
Regional Manager, ISA Certified Arborist WE-9385A, CTSP 1136

JP earned his B.S. in Forestry Business Management from the University of Alberta in Canada. JP is an ISA Certified Arborist, Certified Tree Safety Professional and manages the San Diego region.


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Seattle Area

Scott Selby
ISA Board Certified Master Arborist PN-1775B, Risk Assessor 1261, WSDA Pest Lic. #79052

Scott comes to Arborwell with over 30 years in the tree care industry. In 2000, he started his own (Seattle) company, which after a very successful run Scott decided sell in 2008. After selling his business Scott attained his Board Certified Master Arborist, Tree Risk Assessor and WSDA Pest Applicator certifications and ventured into tree consulting. Scott serves as the primary Arborist Representative in Seattle and assumes responsibility for day-to-day operations.

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