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Our Team

Corporate Leadership

Peter Sortwell

Peter Sortwell

Founder/CEO
ISA Certified Arborist WE-0361A, Tree Care Industry Association Board of Directors

Utilizing his 30+ years of tree contracting experience, Peter’s leadership has made Arborwell one of the fastest growing companies in California. As a past Board Member of the Tree Care Industry Association, he has been involved in the development of many industry safety and quality standards used to drive Arborwell’s success. Peter attended the University of Maine where he studied Plants & Soils Sciences.


Andy LaVelle

Andy LaVelle

President
ISA Certified Arborist WE-7458A

Andy, an industry veteran with 25 years of experience in the tree and landscape business brings direct experience in developing business and relationships with commercial property managers and owners. Andy has a B.S. in Ornamental Horticulture from Cal Poly San Luis Obispo and an MBA from Saint Mary’s College. He is an ISA certified arborist, focused on the sustained growth of Arborwell and executing its company vision and strategy.


Brad Carson

Brad Carson

CFO

Carson brings over twenty years of experience in financial management to Arborwell to lead the Accounting and Finance team. A graduate with honors from the Master of Business Administration program at Saint Mary’s College, Carson is a Certified Public Accountant in the state of California and received his Bachelor of Science in Business Administration from University of California, Berkeley.


Cindy Kirkman

Cindy Kirkman

Senior Director of Human Resources

Cindy Kirkman is a Senior HR professional with over 20 years of management experience. Her HR areas of expertise are Recruiting and Employee Relations. Cindy has worked for both small and midsized companies in Retail, Technology, Health and Fitness and Consulting.


Bill Owen

Bill Owen

Safety Director
ISA Board Certified Master Arborist WE-7113B, CTSP 147

Bill has over 22 years of industry experience. He is an ISA Board Certified Master Arborist, a Registered Consulting Arborist with A.S.C.A, and he has his California Qualified Applicators License. Bill has a strong background in arboricultural safety practices, and is a TCIA Certified Tree Care Safety Professional (CTSP).


Alison Labra

Alison Labra

Systems Administrator

Alison has 11+ years of experience in sales and customer service in the construction industry. Alison implemented and manages the ERP and CRM at Arborwell.


Tannell Hawkins

Tannell Hawkins

Customer Service Manager

Tannell has over 12+ years in customer service, operations, and account management. She places high value on listening and supporting Arborwell’s sales team and customer base.


Jerry White

Jerry White

Plant Health Care Program Director

Jerry has a Bachelor degree in Ornamental Horticulture from Cal Poly-San Luis Obispo with an emphasis in Landscape. Jerry is a certified arborist with over 20 years’ experience in arboriculture. He is also a California Qualified Applicator. Besides California, Jerry has studied and worked in the Northwest and Midwest regions of the country.


Regional Leadership

Seattle / Southern California
Greg Rogers

Greg Rogers

Senior Vice President,
ISA Certified Arborist WE-3127

Greg holds a BS degree in Forestry and Natural Resources from Cal Poly-San Luis Obispo with an emphasis in Environmental Management and Botany. Greg brings over 18 years of experience in the arboriculture industry to the company, is an ISA Certified Arborist and member of the American Society of Consulting Arborists.


San Jose Area
Kris Yamaguchi

Kris Yamaguchi

Regional Manager ISA Certified Arborist WE-8142A

Kris is a 1995 graduate of California Polytechnic State University with a degree in Forestry and Natural Resource Management. Prior to joining Arborwell, Kris spent 10 years as a Consulting Arborist covering the South Bay, San Jose area. He is now developing business and managing accounts in the San Jose area down to Monterey.


San Francisco / Peninsula
Neil Woolner

Neil Woolner

Vice President
ISA Certified Arborist WE-2329A

Neil’s vast experience in both arboriculture and horticulture provides leadership to bay area account managers and Arborwell’s largest commercial accounts. Neil has over 30 years of industry experience and is a member of England’s Royal Horticultural Society.


Oakland / East Bay Area
Matt Dickinson

Matt Dickinson

Vice President
ISA Certified Arborist WE-7642A, CLT

Originally from North Carolina, Matt graduated with a degree in Biology from Western Carolina University. He has over 10 years of industry experience as an Account Manager and has a landscape construction background. Matt manages Arborwell’s commercial accounts in the East Bay.


San Diego
JP Chibuk

JP Chibuk

Regional Manager ISA Certified Arborist WE-9385A, CTSP 1136

JP earned his B.S. in Forestry Business Management from the University of Alberta in Canada. JP is an ISA Certified Arborist, Certified Tree Safety Professional and manages the San Diego region.


Seattle
Scott Selby

Scott Selby

Regional Manager ISA Board Certified Master Arborist PN-1775B, Risk Assessor 1261, WSDA Pest Lic. #79052

Scott comes to Arborwell with over 30 years in the tree care industry. In 2000, he started his own (Seattle) company, which after a very successful run Scott decided sell in 2008. After selling his business Scott attained his Board Certified Master Arborist, Tree Risk Assessor and WSDA Pest Applicator certifications and ventured into tree consulting. Scott serves as the primary Arborist Representative in Seattle and assumes responsibility for day-to-day operations.


Sacramento
Anthony May

Anthony May

Regional Manager ISA Certified Arborist WE-7520A

Anthony May graduated in 2000 from California Polytechnic State University, San Luis Obispo with a Bachelor of Science degree in Horticulture.  His concentration was in  Arboriculture and Landscape Design/Construction.  Anthony has over 18 years of experience in the green industry with 6 of those years in the Landscape Horticulture side and 12 years in Arboriculture with Arborwell in Sacramento.  Anthony was promoted to Regional Manager of Sacramento in October 2016 where he continues to grow the Sacramento Region by valued clients and a solid team.


 

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